Tech advisory for small business
Technology should be the boring part of running your business.
Most businesses pick tools as problems arrive. One for invoicing, one for comms, one that someone's cousin recommends. The result is a stack nobody fully owns, nobody fully understands, and nobody has time to fix. We do.
Book a conversation →Latest thinking
Your data isn't an asset until it passes four tests
Why maintain software you could just rebuild?
Your compliance team didn't rule out AI. They ruled out someone else's infrastructure.
The NoCode CTO sits between a full-time CTO — too expensive, too heavyweight — and a generic IT consultant — too tactical, too tool-focused. The right question isn't "what system should we buy?" It's "how should technology actually work in this business, and what's stopping it from working that way now?"
How we work
Four ways to engage — from a one-off audit to an ongoing advisory relationship.
Audit and Strategy
An honest audit of what you have, what it costs, and what it should be doing. You get a prioritised plan — not a report that goes in a drawer.
Learn more →Fractional CTO Advisory
Five days per quarter of CTO-level thinking, without the full-time hire. Strategy, decisions, and someone to call when something needs a clear head.
Learn more →Special Projects
A specific problem that needs solving — a migration, an automation build, a vendor selection, or a tool that won't bed in. Two days a week until it's done.
Learn more →Personnel Sourcing
Finding the right technology hire is harder than it looks if you don't know what good looks like. We define the brief, source candidates, and tell you which ones to take seriously.
Learn more →Latest thinking
All articles →Some of your software is about to become a service instead
Lawhive, Corgi and Eilla didn't out-feature their industries' software: they skipped it and did the job themselves. Here's how to tell which of your own SaaS bets are exposed to the same move.
Your data isn't an asset until it passes four tests
VRIO is a test you can run on your own data, not a framework for judging the market. Most businesses that think they hold a data asset fail on Rare or Organised, not Valuable, and only one of those two is something you can fix.
Why maintain software you could just rebuild?
If the cost of writing code keeps falling, the case for patiently maintaining it falls with it. Following that logic changes what your business should actually be protecting.
Worth a conversation.
No pitch deck. No commitment. Just a conversation about what technology is and isn't doing for your business — and whether we can help.
Book a conversation →