Tech advisory for small business
Technology should be the boring part of running your business.
Most businesses picked tools as problems arrived. One for invoicing, one for comms, one that someone's cousin recommended. The result is a stack nobody fully owns, nobody fully understands, and nobody has time to fix. We do.
Book a conversation →Latest thinking
What great technology strategy actually looks like
The future is command line
When you need CTO-level thinking but can't justify the hire
The NoCode CTO sits between a full-time CTO — too expensive, too heavyweight — and a generic IT consultant — too tactical, too tool-focused. The right question isn't "what system should we buy?" It's "how should technology actually work in this business, and what's stopping it from working that way now?"
How we work
Four ways to engage — from a one-off audit to an ongoing advisory relationship.
Audit and Strategy
An honest audit of what you have, what it costs, and what it should be doing. You get a prioritised plan — not a report that goes in a drawer.
Learn more →Fractional CTO Advisory
Five days per quarter of CTO-level thinking, without the full-time hire. Strategy, decisions, and someone to call when something needs a clear head.
Learn more →Special Projects
A specific problem that needs solving — a migration, an automation build, a vendor selection, or a tool that won't bed in. Two days a week until it's done.
Learn more →Personnel Sourcing
Finding the right technology hire is harder than it looks if you don't know what good looks like. We define the brief, source candidates, and tell you which ones to take seriously.
Learn more →Latest thinking
All articles →Your technology strategy is a switching strategy
Nine months. That's how long a mid-market technology project typically takes. About the same time it takes to make a new human.
What great technology strategy actually looks like
The best technology strategy I've ever seen didn't look like a strategy document. It looked like a billing migration. And it won Christmas.
The future is command line
We moved this site off Squarespace because we wanted to control it from the command line. If your SaaS doesn't have a CLI or a real API, your customers will eventually make the same call.
Worth a conversation.
No pitch deck. No commitment. Just a conversation about what technology is and isn't doing for your business — and whether we can help.
Book a conversation →